Collaborating is such a beautiful way of working.

Don’t you think? It’s A time-efficient alternative to doing a job all on your own, not to mention a fabulously creative way of diversifying information and perspective.

This has been Target’s approach in working with the Studio McGee team on trend and concept for product development. Shea McGee and her team drive the overall concepts while the target team expands on the trend aesthetics to create a strategy for development. When it comes to print and pattern, the McGee team expresses it’s Point of view using a mood board and I then create artwork that is inspired by the board.

Though I created the artwork featured on this page, it was all created through the collaborative input of multiple teams of people for the Threshold designed by Studio McGee partnership. The peers I have worked with on this brand are amazing and talented individuals and I felt it important to note that none of this work would have materialized without their knowledge, feedback and world class teamwork.