Casaluna. Where calm & comfort are naturally at home.™

The Casaluna brand was launched in JUne 2020 as an elevated bedding and bath brand that focused on sustainable and natural fabrics for a spa-like experience at home. With over 700 products in the line, the brand has grown to be the destination for luxe linens and organic cottons at Target.

FOr it’s first four years, Casaluna focused only on providing solid-colored goods in a natural yet narrow color palette. It was not until late 2024/early 2025 that print and pattern would enter into the mix in addition to an expanded color palette.

Consisting of airy, ethereal florals and moody washes and watercolors, the artwork is meditative and sensory. As this would be the first time anything besides solid color would be on product, it was critical that the prints and patterns I create embody the spirit of the brand. ‘Natural’ is at the heart of Casaluna, so we felt the artwork should be rooted in nature, too. Even something like a plaid should feel organic and ephemeral.