Threshold launched in the spring of 2013, Target’s first private label home brand since Room Essentials hit the shelves in 2003.

It was a success from the get-go, breathing style and comfort into home furnishings at Target and delivering trustworthy quality and design to guests across a wide range of price points. Authentic and approachable, joyful and inspiring, Threshold was destined to shine - and shine it has! Exceeding $2 billion annually in sales, it is the primary destination for home decor at Target.

It’s no surprise, then, that Threshold has been the primary brand I’ve supported during my time at target. From cycle work to special projects to everyday, inline artwork, the needs never stop for this powerhouse product provider. And As the following work will show, the brand can express itself in a multitude of ways.