Threshold launched in the spring of 2013, Target’s first private label home brand since Room Essentials hit the shelves in 2003.

It was a success from the get-go, breathing style and comfort into home furnishings at Target and delivering trustworthy quality and design to guests across various price points. Authentic and approachable, joyful and inspiring. Exceeding $2 billion annually in sales, it is the primary destination for home decor at Target, and has been the primary brand I have supported during my time at Target.

The work below was all created for the Threshold brand.