When it comes to work at Target, things are [mostly] cyclical - literally.

Instead of seasons, we work in six development cycles throughout the year. Much of the work I do will fit somewhere into one of these cycles, but there are some trends that span cycles, or start as cycle work and become too fabulous to stay within the bounds of a single cycle...

Palma was one such trend. I believe the work started for C2 2022, but ended up spanning into C4 of that year and beyond. It was a beautiful story comprised of bedding, bath, tabletop, toss, candles, and even paper goods. I did not do all the artwork alone, either; Danielle wolf on my team created beautiful floral blocks prints in addition to the artwork below that brought the entire trend to life.